Not all brands are created equal. While most loan officers today know that they need a strong brand to represent them, they don’t all know how to build it. Top entrepreneurs often know how to build their brands. They see it as a necessity to spread the word and grow their business, and they understand the strategies behind building and maintaining that brand presence. No matter what stage of your career you’re in, knowing how to utilize the full potential of your brand will help you reach new levels of success. Here are a few important things top entrepreneurs can teach us about branding:
They Understand their Brand’s Value
Some professionals think of their brand as their logo, but this is really only skimming the surface of what a compelling brand has to offer. Entrepreneurs know that their brand is an opportunity to expand their presence, to highlight what’s important to them, and to stand out from the competition. They know their brand will speak for them when they’re not around, so they ensure that it’s sending the right message. Building a strong brand isn’t just about designing a logo and choosing your color scheme. When you see that your brand has the power to speak for you and your business, you’ll understand that it deserves much more attention.
They’re Consistent
What is truly important to note about top entrepreneurs’ branding work is that it’s consistent. They know that if they want to access the real value of their brand, they need to put in regular effort to maintain it. It’s not as simple as designing a website and calling it a day. Professionals need to work to spread their brand on a regular basis through consistent online activity. In addition to a consistent posting, professionals also need to be consistent in their message. What are you saying in your brand? And what are the elements that define it? You want to ensure that every iteration of your brand is sending the same message.
They Take it Offline
While establishing and expanding your brand through your online presence is a major piece of the puzzle, entrepreneurs know that their brands extend further than that. From ensuring your in-print materials are up to date to getting out into your community to expand your network, balancing that online work with some in-person presence is a powerful strategy to improve your brand.
They Deliver on their Promises
The most important thing that entrepreneurs do when it comes to their brands? They deliver on their promises. Your brand gives future clients an idea of who you are and what they can expect. In order to maintain trust in your brand, you have to be certain that you can deliver for every client. When you start to fall short on the claims you make in your branding efforts, your reputation takes a hit. Ensure that your brand highlights the most important elements of your business and that you’re able to deliver those to each client.
A while back, I wrote about some marketing tips that loan officers can glean from top entrepreneurs (you can find that here).
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